Sephora Advent Calendar 2025: Price, Contents, Value Review

Opening a Sephora advent calendar feels a bit like a beauty lover’s lottery – each door could be a full-size serum or a travel-sized lip mask, and the odds change every year. The 2025 lineup from Sephora is actually two distinct calendars: a premium Sephora Favorites version packed with bestsellers and a more accessible Sephora Collection option for newcomers. This guide breaks down the price, contents, and real value of each, so you can decide which door to open first.

UK Favourites price: £225 ·
Canada Favourites value: C$705 ·
UK Premium price: £67.45

The 2025 Sephora advent calendar family splits into at least three distinct SKUs across markets, each with a different price-to-value equation.

How much is the 2025 Sephora Advent Calendar?

Price breakdown

There is no single price. As of early 2025, three versions have been spotted:

• Sephora Favourites (UK): £225 – described by The Independent (beauty review team) as the best overall beauty advent calendar of 2025.
• Sephora Collection Premium (UK): £67.45 – a mid-range option suitable for teens, per The Independent (product reviewer).
• Sephora Favourites (Canada): C$149, currently on sale for C$71.52 – retail value stated at C$705 by Sephora Canada (official e‑commerce page).

US pricing has not been published yet. Historically, the US Sephora Favorites calendar launches around C$149/C$129 equivalent.

Value analysis

The £225 UK Favourites calendar costs £26 more than the 2024 version but delivers £25 more in claimed value, based on The Independent comparison. At £67.45, the Sephora Collection Premium calendar is positioned as an entry-level ticket into the brand. The Independent reviewer noted its contents are “worth more than two and a half times the list price,” making it a strong value proposition for younger shoppers.

The wide price range means shoppers can choose based on budget and expectations.

Is the Sephora Advent Calendar 2025 worth it?

What reviewers say

The Independent (beauty roundup editor) named the Sephora Favourites the best overall beauty advent calendar of 2025, citing its curation of genuine bestsellers and the highest full-size count among comparably priced calendars. The Independent reviewer of the Collection Premium called it a “strong pick for someone just getting into cosmetics” but cautioned that the design is “slightly lacklustre” and not for the 20‑and‑older market.

Value for money

Using the Canada numbers as a proxy – C$149 for a retail value of C$705 – the Sephora Favourites calendar delivers roughly 4.7× the purchase price in perceived retail value. The UK Collection Premium promises 2.5×. By those measures, the Favourites version offers higher absolute savings, but only if you would buy each product individually.

Which is the best beauty advent calendar in 2025?

Top contenders

The 2025 beauty advent calendar market includes heavy hitters from Lookfantastic, Liberty, Harrods, and Selfridges, but Sephora’s offering earned the top spot from The Independent because of its balance of full‑size products and brand diversity. Data from the Canada listing shows 24 products, with 16 full sizes in the premium sub‑variant (Yahoo Canada review).

Sephora vs. others

Here is how Sephora’s calendars compare to Liberty’s offering based on price, full-size count, and target audience.

Liberty’s calendar costs more but offers fewer full sizes. Sephora’s strength is the sheer number of daily reveals (24) combined with a high proportion of full‑size products relative to its price bracket.

The implication: if you prioritise quantity and brand diversity over exclusivity, Sephora’s 2025 calendar is the best balanced choice in the market.

What is in the Sephora calendar in 2025?

Full list of products

The exact product lineup has not been fully revealed for any region, but partial lists are emerging. The Independent identified several items in the UK Collection Premium: a gentle peeling serum, a clear brow gel, a lip sleeping mask, a mascara, and a mini glow setting spray. The Canada Favourites page describes “bestsellers in skin, hair, and makeup” but lists no individual products.

Full-size vs. deluxe samples

The UK Favourites calendar includes 14 full-size products out of 24 items (The Independent). The Canada premium variant contains 16 full sizes, 4 travel sizes, and 4 accessories per Yahoo Canada. The Collection Premium has not disclosed its exact split but is assumed to lean heavily on deluxe samples.

The lack of full disclosure means buyers should wait for official details before committing.

Is Sephora a luxury brand?

Sephora brand positioning

Sephora is not a single brand but a multi‑brand retailer with its own private label, Sephora Collection. The Independent categorises Sephora Collection as “mid‑range” and “accessible,” while the Favourites calendar includes third‑party luxury brands like Drunk Elephant and Tatcha. Sephora itself sits at the premium end of the mass market – below dedicated luxury houses like Chanel but above drugstore.

Price point analysis

The range of Sephora’s own advent calendars (£67 – £225) mirrors this positioning. The £67.45 Collection Premium is firmly mid‑market; the £225 Favourites version crosses into prestige territory without reaching ultra‑luxury levels (Liberty’s calendar costs £290).

Timeline

Late 2024: Sephora Advent Calendar 2024 sold out globally. Early 2025: Canada listing goes live. Fall 2025: Expected general release for 2025 calendars. The UK Favourites calendar was already available at the time of The Independent’s 2025 review.

Confirmed facts vs. what’s unclear

Confirmed: UK Favourites costs £225 with 14 full sizes; UK Collection Premium costs £67.45 with a 2.5× value multiple; Canada Favourites is C$149 (sale C$71.52) valued at C$705; Canada premium contains 16 full sizes, 4 travel, 4 accessories.

Unclear: Exact product lists for all versions; US pricing; official release date; whether the rumoured 41-item calendar (mentioned in some early previews) is separate from the 24‑door products.

“A countdown to 2026 packed with bestsellers in skin, hair, and makeup.”

Sephora Canada product description

“It’s not the top choice for the 20‑and‑older market, but it’s a strong pick for someone just getting into cosmetics.”

The Independent reviewer on the Sephora Collection Premium calendar

The 2025 Sephora advent calendar line-up gives shoppers two clear paths: a low-stakes, teen-friendly option at £67 and a serious collector’s haul at £225. For a beauty lover in Canada, the C$149 calendar on sale for half price is the standout deal – but only if the products match your routine.

Our review of the Sephora Advent Calendar 2025 breaks down the value and compares the UK and Canada versions.

Frequently asked questions